Embrace the future of travelling with specially curated offers, exclusively for BMW Excellence Club members from BLADE — a great way to save time and heighten your joy.


At BMW, we believe in one thing above all: courage. A trait, that is deeply rooted in our DNA and shows in everything we do. In our quest to reach new levels of excellence, we create unique and inspiring moments along the way. This is where a new kind of luxury is born. BMW Excellence Club is a testament to this belief.

A members’ only platform, BMW Excellence Club curates tailored experiences from the world of luxury, travel, lifestyle and sports. Every experience is hand-picked to celebrate the pioneers of our culture and fulfill a desire for the extraordinary.

Chase curiosity with Bespoke Travel.

Pamper your senses with The Highlife.

Experience sporting spectacles with The Grandstand.

Uncover the world of BMW like never before with BMW Privileges.

Come, experience a superior level of excellence.
Come, experience The BMW Excellence Club